Policy Overview: At Yew Tree Media, we are committed to transparency regarding how we collect and use your data. This policy provides detailed information on our use of cookies in accordance with the General Data Protection Regulation (GDPR) and the European Communities (Electronic Communications Networks and Services) (Privacy and Electronic Communications) Regulations 2011 (S.I. No. 336/2011), as amended (“the ePrivacy Regulations”).
1. What are Cookies?
Cookies are small text files placed on your device (computer, smartphone, or tablet) by websites that you visit. They are widely used to make websites work more efficiently, provide a better user experience, and provide information to the owners of the site.
2. How We Use Cookies
We use cookies to enhance your browsing experience, analyze our traffic, and serve relevant media content. We categorize our cookies as follows:
| Category | Description | Consent Required? |
| Strictly Necessary | These cookies are essential for the website to function (e.g., handling security, network management, and accessibility). Under the ePrivacy Regulations, these cookies do not require your prior consent as they are strictly necessary to provide the service you have requested. | No |
| Non-Essential (Functional, Analytics, Marketing) | These cookies are only placed on your device if you provide your explicit, affirmative consent via our cookie banner. | Yes |
3. Managing Your Preferences
You have the right to choose whether or not to accept cookies.
- Our Cookie Banner: Upon your first visit, you will be asked to “Accept All,” “Reject All,” or “Manage Preferences.”
- Changing Your Mind: You can update your consent at any time by clicking “Cookie Settings” within our Cookie Banner.
- Browser Settings: Most web browsers allow some control of most cookies through the browser settings. However, if you use your browser settings to block all cookies (including strictly necessary ones), you may not be able to access all parts of our site.
4. Third-Party Cookies
In some cases, we use cookies provided by trusted third parties. For Yew Tree Media, this may include:
- Google Analytics: To help us understand how you use the site and ways that we can improve your experience.
- Social Media Plugins: To allow you to share our media content on platforms like LinkedIn, X (Twitter) or Instagram.
5. Contact Us
If you have any questions about our use of cookies or our privacy practices, please contact us at:
Email: privacy@mft.ie.
Address: Yew Tree Media Limited, New Street, Ballinrobe, Co Mayo, F31 YH77
This policy was last updated in March 2026. We may update this policy periodically to reflect changes in the ePrivacy Regulations, Irish law, or our internal practices.